Food trucks find recipe for success in age of Covid-19

As restaurants around the country struggle to stay afloat, food truck operators are finding they have the perfect recipe to succeed amid the coronavirus pandemic.

Ryan Sebastian, principal of Moveable, which organizes food trucks and other pop-ups in the Bay Area, said:

“The idea of contactless purchase and delivery is standard now. We’re seeing a return to more traditional practices in the food truck business.”

Sebastian, whose company works with more than 120 food producers from Gilroy to San Francisco, said food trucks are adopting a community-based model now that large events are no longer an option.

Sonya Herrera/San Jose SP Dalena Bui, left, helps Cory Barnette use Vegan Veganos’ ordering system at the food truck Tuesday, August 6, 2020

Sebastian said:

“One truck shows up near your house, and people just show up and eat.”

More than 150 people arrived Tuesday afternoon outside of Vista Center of the Blind on Bascom Avenue to eat at Vegan Veganos, a Mexican-themed food truck owned by Emmanuel Villa and Dalena Bui.

It was the second time Bui and Villa used their cashier-less system, which allowed customers to input orders without interacting with a food truck worker. The team ran out of food within three hours.

Villa said he and Bui started the business little more than two years ago with a small trailer, recently upgrading to a full-sized truck. He said they already were moving toward a cashier-less system prior to the pandemic, but the county’s new health and safety rules made it even more essential.

Villa said:

“It worked in hand with us because a lot of places are trying to have no contact with people. (Business has) actually been better than when (coronavirus) wasn’t around.”

Robbie Brown said he waited about an hour for his food but it was worth it to try the restaurant’s nachos. He did not expect so many people, but felt that the gathering was safe.

Sonya Herrera/San Dalena Bui, left, and Emmanuel Villa smile following the completion of their grand opening on Tuesday, August 6, 2020 outside of Vista Center of the Blind on Bascom Avenue in San Jose, Calif.

Brown said:

“It’s the consumer’s responsibility, right? It’s always best to wear a mask.”

Andrea Morales, who came from Castro Valley to enjoy the restaurant’s re-opening, said she’s been a longtime supporter and expected the line.

Morales said:

“It’s gonna get longer. Every single dish I’ve eaten from them is delicious.”

Alexis Shipman said the gathering showed it was possible to safely serve food to a large number of people during the pandemic.

Shipman said:

“Every time I see them, I try and stop. Everyone’s 6 feet apart, everyone’s getting their food and leaving. I think we’re doing pretty good.”

Sebastian said the future of restaurants is small, mobile operations like Vegan Veganos who can serve to-go food quickly and efficiently, while mid-tier family-owned restaurant chains will likely fade away.

Sebastian said:

“We think that most of those restaurants will be wiped out and will not be around, but people will still want to eat. Microcarts, microrestaurants will explode.”

Bui agreed the food truck is a restaurant model well-adapted to the virus.

Bui said:

“The food truck scene is the new hype now. It’s to-go, it’s outdoors, so it’s all you can do in the (coronavirus) circumstances.”


This story was originally published by San Jose Spotlight.

Last modified August 6, 2020 11:43 am

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