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Santa Cruz County sheriff’s deputies investigating the abduction and death of a tech executive last month have increased the financial reward for help identifying suspects to $150,000, but only if the tipster comes forward by Dec. 30.

Tushar Atre, 50, was kidnapped from his Pleasure Point home around 3 a.m. on Oct 1, and was last seen leaving the area in a BMW SUV. The vehicle and Atre’s body were found in the 24000 block of Soquel San Jose Road later that day.

Santa Cruz County Sheriff' Santa Cruz County sheriffs believe Tushar Atre, 50, was kidnapped from his Pleasure Point, Calif. home the morning of Tuesday, October 1, 2019. Deputies later located the BMW he was last seen in found Atre deceased in the vehicle on Soquel San Jose Road.

Deputies have also released video footage depicting three individuals thought to be the suspects walking out of an alley from East Cliff Drive onto Pleasure Point Drive, near Atre’s home.

Investigators are asking members of the community to take a close look at the clothing, mannerisms and “walk” of the individuals in the video to see if they recognize someone.

Anyone with information that could lead to the identification of the suspects involved in Atre’s disappearance is asked to contact Sgt. Ainsworth at (831) 454-7635.

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