Merchants partner with cities in campaign to encourage local consumer spending

As part of the region’s “To Tri-Valley with Love” economic recovery campaign, Tri-Valley businesses are offering a digital “Promise Pass” with discounts at nearly 100 businesses.

The cities of Livermore, Dublin, Pleasanton, San Ramon, and Danville are partnering with the organization Visit Tri-Valley to offer the deals to drive spending as businesses get back on their feet from COVID-19 lockdowns.

The campaign is asking shoppers to spend at least $25 a week at local stores, instead of shopping online or at big box stores.

Visit Tri-Valley President Tracy Farhad said in a statement:

“The beauty of this campaign is that it connects people. … As a community, we are all intimately connected and equally responsible for maintaining this region’s vibrancy and quality of life, of which out local shops, restaurants and cultural institutions are an indelible part. It’s time to step away from our internet devices, get outside and reconnect with each other.”

The campaign will regularly add new offers to the pass, which is free and can be accessed online at www.ToTriValleyWithLove.com as of Saturday.